My Opinion Pesquisa de Mercado
Your ultimate partner in Brazil
Over 15 years, we have been assisting global brands in understanding the Brazilian consumer
We are a full-service market research agency based in São Paulo, dedicated to delivering precise quantitative and qualitative insights to empower international brands to conquer the Brazilian market.
We are affiliated members of ABEP, an organization that regulates the Brazilian market research industry, and also part of ESOMAR (European Society for Opinion and Marketing Research), committing to the highest global standards of ethics and best practices. This includes our adherence to the International ICC ESOMAR Code.
Technology
CIO, CTO, CISO, DevOps. Our moderators are proficient in this language. We have an extensive network of IT professionals for your research needs with BDMs and ITDMs.
Social media and streaming
Since 2018, we've conducted over a hundred qualitative studies for Meta's brands, collaborating with market research companies from all around the globe. We've carried out focus groups, engaged in online communities, and conducted in-depth interviews with advertisers, content creators and users. Other social media and music and video streaming platforms have also benefited from our experience with this audience.
Expertise
Education
We have extensive experience in qualitative research in the educational field in Brazil. Our studies encompass institutions ranging from elementary to higher education, including preparatory courses for medical schools and residency programs, covering both renowned and more accessible institutions within the sector.
Consumer goods
We conduct clinics and gangs to test household appliances, consumer electronics, and computer products. Our clients don't need to worry about a thing; we take care of all the setup for the seamless execution of their research.
Pharma
Our medical panel includes various medical specialties, along with patients, payers, KOLs, and hospital buyers. All of them are verified through medical records. We offer a team of highly qualified bilingual experts who are trained in healthcare research, pharmacovigilance regulations, and international project management.
Financial & insurance
Conducting research for insurance companies, we engage with key decision-makers within businesses, brokers, and consumers. In the financial sector, our research extends to affluent investors, and those investing in both traditional currencies and cryptocurrencies.
Food & beverages
We've already sampled vegan food, chocolates, cereal, pasta, açaÃ, chocolate milk, butter, cheeses, sake, beer (both at bars and in central locations), hamburgers, and more. We conduct food and beverage testing at the respondent's home (IHUT), in central locations, and at restaurants. We set up everything, following all the necessary guidelines, and carry out the tests while adhering to all the rules.
Retail
We conduct annual qualitative research programs for the largest supermarket chains in Brazil, whether online or in-person.
our approach to reaching your target
Curiosity
We are passionate about people, and enjoy listening to good conversations. We understand the importance that the right person holds for the success of your research project.
Brazilian culture
Located in São Paulo, we connect with Brazilians from all regions, understand their culture and accents. To further contribute to the success of the project, we explain the context in which they are immersed, according to Brazilian culture and habits.
Connection
Our approach is organic; we go where your consumer is to recruit them for market research. We use technology to connect our community of consumers and map their consumption habits to generate even deeper insights for your research.
Methodologies
Qualitative Research
focus group
Whether online or in person, we bring together a group of consumers to generate diverse perspectives.
in depth interview
For addressing busier audiences or sensitive topics, individual sessions are conducted, ensuring a comfortable environment for everyone.
digital communities
High engagement with our team of professionals who provide support throughout all activities.
usability tests
We offer comprehensive support in app installation or link access, ensuring the most reliable pre-testing experience possible.
more methodologies
Gangs, ethnography, mistery shopper, shop along, creative sessions.
Quantitative Research
telephone interview
CATI
Our team of interviewers is essential for reaching the target audience that online research cannot reach.
central location
Product testing, packaging evaluation, and shelf placement tests in a controlled environment, allowing for in-depth assessment with a large number of participants in a short period of time.
Face 2 face
During door-to-door or intercept interviews, all questionnaires are conducted on tablets to ensure the visualization of stimuli and data consistency.
A consultative approach to ensure the success of your research
Our teams really know their way around the Brazilian consumer, how to reach the right folks, project limits, deadlines, and, most importantly, where the good study opportunities are to make your project a hit.
Moderators
Team of specialist moderators in healthcare, technology, and B2B.
We bring the Brazilian reality to research, from script development to report delivery.
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Project Management
Experts in project management and feasibility analysis at the outset of your project to reduce the risk to quality or deliverability.
Support
We offer support services for your research, including simultaneous translation, transcription, digital platforms, video streaming, and recordings.
We set up the facilities and have everything ready for you.
Smart Partnership
​Reach specific target audiences through our valuable collaborative relationships with associations, communities, non-profit organizations, and PR agencies.
Proprietary panel
Consumers all over the country.
In-house recruitment team.
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Panel segmented between beta and mainstream consumers.
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Data Control
Cloud recording of all phone calls.
Verification, monitoring, consistency, and critical analysis of questionnaires.
Successful partnerships
We work on projects with major brands, serving clients both here in Brazil and abroad.
Our
numbers
Get to Know Us
Since 2010 conducting projects for international clients.
Over 1000 projects completed.
6 years serving Brazilian clients.
We have already delivered relevant information to clients from 23 countries.
Presence in 10 Brazilian capitals and 3 Latin American countries.